Go off this cinco

OLV, Social

When your phone does nothing, you’re up for anything.

Cuervo wanted to turn up the excitement this Cinco de Mayo by helping Gen Z stay off social media for the night and actually live in the moment with their friends. But how do you get anyone off their phone without sounding like a preachy parent?

Enter: the Cuervo Dumb Phone. A flip-phone that can only do like, 3 things: call, text, and take grainy photos of all the fun times.

We partnered up with Gen Z’s queen of messiness, White Lotus’ Haley Lu Richardson to launch the new tech and give away rounds of margs to those who couldn’t snag a phone themselves.